Evie Cheung
VISUAL STORYTELLER, FULL-STACK MARKETER & MULTI-DISCIPLINARY DESIGNER
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Peachee

Peachee

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An Internet of Things (IoT) Project to Help Ease Tensions With Your Roommates


Project
Peachee

Context
MFA Products of Design, School of Visual Arts

Work
Strategy, Concept, Graphic Design, Mobile App Design, Video


Summary
Peachee is a product/app combination that is on a mission to better your living environment by creating a social roommate experience and system for rewarding good behavior. Using a physical treat-dispensing device, attractive mobile app, and in-app integration of political action, Peachee will help keep your apartment (and the world) peachy keen.

It all started with some inspiration from my lovely roommate who always seemed to have her head in the clouds. Read on to learn more about the development of Peachee.



Video Created By: Evie Cheung & Rhea Bhandari
Music: Lumen (Instrumental) by Lightspeak via Marmoset


Rooted in Behavioral Psychology & Learning Theory

The development of a reward system for good behavior is central to Peachee's design. The system is based on operant conditioning; good roommate behavior is rewarded with positive reinforcement in the form of cookies and praise.

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Competitive Analysis of Current Market

A comprehensive competitive analysis was conducted to learn more about the existing market. While there are countless roommate and task management apps, few harness the power of smart home technology and Internet of Things.

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Development of Mobile Apps

Next came the creation of two mobile apps: one good, one evil. The good app illuminated the user flow within the Peachee app and interaction between roommates.

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The evil app, Crave, flipped Peachee’s main methodology on its head; instead of rewarding good behavior, Crave rewarded bad behavior. The main objective here was to fuel addiction; it even had a slot machine built into the app.

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Scaling Peachee's Impact

Given my background in psychology and social justice, it was difficult for me to create a product that only had an impact in a single apartment. To bring it into the larger world, I explored ways to integrate political action into the existing Peachee app and product. How could we make the larger world more "peachee"?

While political action can take many forms, one of the most effective methods is calling your representative. In the U.S. political representatives are required to tally the number of people that call in about any given issue and their stance on it.


Public Campaigns

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 Peachee's online community focuses on members' political actions

Peachee's online community focuses on members' political actions