Evie Cheung - UX Designer + Creative Strategist
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Sigma

S(t)igma

An Open-Source Mental Health Community

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Context
MFA Products of Design, School of Visual Arts

Work
Design Research, Strategy, Concept, Graphic Design, Mobile App Design


Providing Support and Fighting Stigma

Sigma is an open-source mental health community to individuals struggling with anxiety and depression. 

Research shows that over 43 million Americans have a mental health condition, but over half of them never seek treatment. Many people believe this is because of the stigma and shame that comes from struggling with mental illness. 

That's where Sigma comes in; individuals can seek and give support on the mobile app while also learning more about anxiety and depression. 


RESEARCH


Research by the Numbers

 

1 in 5

Americans have a mental health condition

43.8 million

Americans struggle with mental illness in a given year

56%

of American adults with a mental illness do not receive treatment


MARKET RESEARCH


Competitive Analysis of Current Landscape

Key Insights

  • While there are many apps and resources on the market, few provide a reliable support system

  • Many of these apps are designed to use in private, further perpetuating mental health stigma

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NAMING

Sigma

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DIGITAL PRODUCT DESIGN



CAMPAIGN DESIGN

Public Campaigns

Over the years, several prominent celebrities have spoken publicly about their ongoing battles with depression and anxiety. A few of them include Kerry Washington, Lady Gaga, Dwayne "The Rock" Johnson, and Jon Hamm. 

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BRANDING


Sigma: The Brand

Instead of mental illness being something that an individual hides, it is something that they can wear with pride.

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