Work from Code and Theory
Brand Strategy and Workshop Creation
Note: Please feel free to contact me for work samples or more information on any of these projects.
ADIDAS
CONTEXT
Client work at Code and Theory, Summer 2018
CATEGORY
Brand Strategy and Positioning, Market Research, Copywriting, Client Management
COLLABORATORS
SolarHu NMD // Moyna Ghosh, Gregg Kaysen, Raymond Sein, Suzanne Roath
POD System Launch // Brian Austin, Carlos Matias, Supreeti Sharma
Launching Pharrell’s Newest SolarHu NMD Sneaker and Apparel
Image by Lloyd&Co
With a cross-department team at Code and Theory, we worked together to announce and launch Pharrell’s newest SolarHu Adidas NMD sneaker.
As the main strategy contact on this project, I communicated directly with the client and advised creative and copy teams on design for brand landing page, emails, and copywriting.
POD System Launch: Tracking Engagement Metrics Across Social Platforms
Image via @shafiqanaksaleh
Adidas needed a comprehensive way to track engagement and buzz around their biggest global shoe launch of 2018: the POD System 3.1.
On a collaborative team of strategists, data scientists, and PR experts, we created a daily report that was sent to the Adidas team. The report included sentiment analysis, strategic insights, and future campaign recommendations.
MAYBELLINE
CONTEXT
Client work at Code and Theory, Summer 2018
CATEGORY
Brand Strategy and Positioning, Market Research, Workshop Facilitation
COLLABORATORS
Sara Bekerman, Alison Amato, Hallie Steiner
Market Research and Interactive Workshop
As one of the strongest affordable legacy beauty brands, Maybelline was looking for a way to reach a new audience with one of their core products: Instant Age Rewind Concealer.
In this interactive 35-person workshop, Maybelline and Code and Theory teams came together to ideate new campaign ideas based on market research and recent beauty trends.